Merle
Now in private beta

Launch as fast as your engineers build

Build AI-generated GTM assets using best practices and a shared source of truth. Edit marketing context once, ship it anywhere.

Join the private beta See before and after
Josh tells Mary the website is 14,087 commits behind; she says they need to ship with Merle.
Before and after

Nobody can tell which version of your story is the real one

Your ICP is in Notion, the messaging is in a Google Doc and the pitch lives in someone's deck. Your marketer chases executives for answers, then explains the latest version to everyone else. Each person feeds AI a different story, and the assets drift apart.

Before A tangled workflow links Notion, Google Docs, CMS, Google Slides and Figma to a website, deck and one-sheet.
What you get

One spec your whole team writes from

A GitHub GTM spec with audience, persona, messaging and voice files points to a pull request under review.
1

Your GTM context, versioned like code

Who you sell to, why you win and how you sound live in one repo your whole team can review.

  • GTM spec builder. The interview covers what a seasoned product marketer would ask.
  • Markdown in your own git repo. Changes go through pull requests, and nothing gets lost in a doc.
A draft is flagged for an AI tell and the wrong persona beside a taste.md rule to say what the product does.
2

Keep your GTM execution clear, consistent, and on message

Merle is your GTM coach, catching inconsistencies and slop before they ship.

  • Merle Validator. Your spec stays free of confusing gaps and contradictions.
  • Taste preferences in taste.md. AI writes by your rules, in your own words.
  • Slop-linter. Obvious AI tells and hyperbole get flagged while you edit.
A GTM spec with AGENTS.md and CLAUDE.md files provides context to Claude, ChatGPT and existing agents.
3

Works with the AI you already use

Bring Merle to Claude, other assistants, or the skills your team already built.

  • Workspace rules in AGENTS.md and CLAUDE.md. Your AI tools read the spec before they write anything.
  • Your existing AI skills. Nobody has to throw out what already works.
For the whole team

Startups are chaotic. GTM doesn't have to be.

Keep your teams on the same page no matter how much your pitch or product change.

Josh shows Marc how to use the repo and first call deck skill; Marc has more time to practice before his call.
Hey, this could be your quote!
Future unicorn startup founder
Merle made GTM so much less chaotic. We're meeting our revenue goals and I'm finally going to take a vacation.
Hopefully you
A finger hovers over Enter beneath a screen of generic AI marketing copy.

Give your AI the story before you hit Enter

Without context, AI writes copy that could describe any company. With your GTM spec, it writes from what already works when your team sells.

Edit marketing context once, ship it anywhere.

Join the private beta